6 ways to improve your SEO strategy

It seems like search engine optimization (SEO) strategy is constantly shifting.

Every week, there’s a new secret hack or growth tactic that promises amazing SEO results and rankings.

Implementing an SEO strategy can sound overwhelming to those who aren’t experts in the field.

There are countless components to consider with SEO e.g. Fix your page speed, get more links, find better keywords, produce better content, build up on-page optimization and off-page optimization.

You simply don’t have enough time to do all of these tasks every day and not all of them deliver the same results or impact.

But you need SEO for your business to thrive.

SEO is one of the best ways to drive more consistent, relevant traffic that converts.

And SEO has an incredibly high ROI when compared to marketing channels like PPC or outbound marketing.

There are a few different ways to get the most results. You can strategise SEO and narrow your goals and methods to just a few tactics that can help you focus your time and efforts on the tasks that matter.

Here are ten (10) ways to improve your SEO Strategy.

Table of Contents

1. Set clear-cut goals

With all of the SEO tactics and desired results available, it can be a little overwhelming to choose the best one.

Setting clear-cut goals can help your SEO strategy and save time that would otherwise be wasted on less important tasks.

You want to set actionable, attainable, and realistic goals that you can actually hit.

Posting more content marketing pieces per week to get more traffic.

Use Google Analytics to measure things like traffic, conversions, and sales.

2. Focus on Content Marketing

It’s true: content marketing drives inbound traffic.

In fact, content marketing is SEO, and SEO is content marketing.

Why? Because SEO is no longer about targeting your homepage for the best industry keyword.

It’s all about creating more high-quality content to help solve a searcher’s problem, and that means you need to be creating tons of unbranded blog content that drive traffic.

In fact, content marketing is becoming a top priority for both B2B and B2C companies. Why? Because without content marketing, it’s nearly impossible to generate inbound leads.

Content marketing is SEO incarnate.

So if you’re looking to improve on SEO in the easiest way possible, then start producing more content pieces more often.

Stop worrying about the small things and focus on the efforts that will generate the best return. Adding content marketing with defined goals, keyword research, and backlinks will generate huge profits.

Content marketing has taken my businesses to the next level, and that happened when I was a nobody.

3. Maintain a fast, mobile-friendly website

A fast and mobile-friendly (or responsive) website is essential.

With the number of mobile device usage on the rise, more people will be browsing while on the go. This means that your website should be designed with smartphones and tablets in mind. Google boosts websites that are designed for mobile devices, which in turn penalizes sites that are non-mobile-friendly.

When it comes to determining where your site ranks in search results, Google looks at page speed and mobile friendliness. If you have a slow site or a site that doesn’t display correctly on mobile devices, you can count on lower rankings.

If you don’t rank well in search results, you can’t attract the traffic necessary to generate an increase in ROI from SEO. For perspective, around 95% of search traffic goes to the first page of search results, which means a page-one ranking is critical on search engine.

Maintaining a fast and mobile-friendly site can help your business rank on page one.

If you want to check your website mobile-friendliness — use Google Search Console tool. This tool test how easily a visitor can use your page on a mobile device.

Speeding up your website usually involves the following:

Compressing site images
Using external video hosting sites like YouTube
Minifying HTML, CSS, and JavaScript
Enabling browser caching
Reducing server response times

4. Use Google for keyword research

Keywords Research are a core component of SEO.

Finding relevant keywords, determining the search intent of those keywords, and mixing those keywords into your content and meta tags, will not only help people find your website but also help your content rank in search results.

Keywords helps you reach people looking for products or services like yours. Instead of trying to bring as much traffic as possible to your website, you’re bringing the most qualified traffic, which means more leads, sales, and revenue for you.

You can choose from two types of keywords:

Long-tail keywords: A long-tail keyword is three to four words, like “arabica coffee beans 12oz.”
Short-tail keywords: A short-tail keyword is one to two words, like “coffee beans.”

Get the best SEO keywords by researching and targeting long-tail keywords. Long-tail keywords help your SEO strategy because they have less competition.

5. Optimize your Images

Images are great to use for many reasons. For website visitors, they’re visually appealing and they can encourage them to take an action. Plus, images help make your content become easier to read by breaking up large blocks of text into smaller blocks.

However, properly optimized images can also help with your SEO efforts. The following factors should be taken into consideration:

People: Your images should be relevant to the article it’s included with. A misleading or confusing image will turn off visitors.
Search engines: You can place keywords within image titles, alt text, and descriptive texts. Be sure to use the most appropriate keywords.
Filename: Choose a file name that accurately describes the image. For example, if you’re using an image of a printer to describe your printer repair service, the file name shouldn’t be high-school-reunion.jpg.
Load speed: Google holds site speed as a factor when determining page rank. So it’s important to think about the physical size and file type of your images.

6. Share on social media

It’s no secret that social media is a huge player in our everyday lives. Having quality content, being active on the right platforms can help you increase visibility. This is because your social media profiles will rank in the search engines.

For example, if you search for “Thinkdigiads” on Google, the company’s website link, Instagram page link, LinkedIn page link, Facebook page link, Twitter page link etc.. are on the first page of results.

How do you stay active on social media? The easiest way is to share your content. Post or tweet your latest posts on Facebook and Twitter. This spreads your content to the timelines of your followers, and it may also help others discover you.

You can also share and retweet interesting or related content from other brands to your followers. If you’re an Instagram user, you can leverage hashtags to spread content that is rich in beautiful or engaging imagery.

Add social sharing buttons

If customers love your products or content so much that they’re willing to share them with friends and family, then make it easy for them to share.

You do this by adding social sharing buttons to your site. All a user has to do is click a button, and your content is instantly shared on Facebook, Twitter, or any other social media platform. Adding this function will help increase your brand visibility without you even lifting a finger.

Conclusion

Search engine optimization is one of the most diverse, fasting-changing channels in digital marketing today. SEO is a powerful digital marketing strategy because of its ability to generate long-term revenue.

Getting the most value from SEO, however, requires taking a strategic approach with your SEO plan. Focusing on tactics that can deliver big wins, like mobile-friendly design, better page speed, more links, better keywords, longer content, better on-page data and off-page optimization can have a massive impact on your ability to generate leads, sales, and revenue online.

Focus on these tactics to find your best SEO strategy.