Content creation for Realtors is one of the most effective ways to increase brand recognition, develop trust, and generate leads.

If you’ve never created content before, it might be challenging to know where to begin, what type of content to develop, and what works best in today’s market to generate leads.

In this post, we’ll share real estate content ideas for your social media posts or YouTube channel to attract buyers and sellers.

Why is Content Creation Important for Real Estate? 

Content creation is ideal for realtors to develop trusting relationships with their clients, raise brand awareness, and increase organic traffic to their websites for SEO purposes. Real estate organizations may generate more quality leads, improve their corporate reputation, and give new solutions to their client’s challenges by implementing content creation projects. Furthermore, the content you create will provide you with material to publish on your social media accounts. Overall, it is certain that real estate agents must be ardent content providers.

The benefits of content creation are clear:

• It provides solutions to client problems.
• It helps to build trust with clients.
• It increases brand awareness.
• It drives organic traffic through SEO.
• It generates more qualified leads.
• It builds the company’s reputation.
• It gives you something to share on social media.

Content Creation Process

The content creation process has 3 main steps:

1. Find and target a problem that lots of home buyers and sellers have.
2. Create a piece of content that provides a solution to those problems
3. Get this piece of content in front of those home buyers and/or sellers

1. Problems Buyers and Sellers Want To Solve?

Specifically, homeowners want to know how to:

• Increase their home’s value
• How to sell their home faster
• How to choose the right real estate agent
• Make the right decisions as a homeowner

Home sellers want to know how to:

• Get the best price for a home
• Get a mortgage with the best possible terms
• Choose the right real estate agent
• Decide on whether to buy or rent a home

Of course, these are just a few examples. But the general rule is that both buyers and sellers have questions that are directly related to their financial, homeownership, and lifestyle interests.

2. Ways to Create Content

There are different ways to create content out there, and as time goes by, new ones will emerge.  But 3 of the most effective ones for real estate are:

1. Videos
2. Blogs/Articles
3. Infographics

1. Videos

Video combines visuals and audio in a way that writing simply cannot compete. Whatever business you work in, video is becoming an increasingly vital aspect of content creation. This is particularly true for real estate agents who work with physical spaces. Here are a few ideas for using video in your content strategy:

• Property tours. People do more in their homes than stand and sit around: they move, and so should you. While pictures can give prospects a rough idea of what each room looks like, video tours give buyers a better sense of the layout, sound, and feel of your properties.
• Neighborhood tours. An exterior photo of a home can only tell a prospective buyer so much. Try taking your camera for a ride through the residential and commercial sections of the neighborhoods your properties are in. Let prospects get a feel for the culture and character of the area.
• Local business highlights. Interview the business in your area, highlight what they do and why they are special. Ask them to say something personal about why they choose to open their business in the neighborhood. This lets you build a relationship with local businesses, possibly getting back-links from them as well as goodwill.
• Client testimonials. These are an advertising staple for consumer goods, so why can’t they work for you? Interview your customers about their buying and selling experience, then pull out the best comments.
• Staff testimonials. If you’re a broker or a lead agent, record your support staff talking about what they do to support the company’s clients, why they choose to work with you, etc.
• VIP interviews. Seek out influential people in your community: local politicians, principals, merchants, and other notable residents. Ask them why this is a great place to live.

Tools for Video Content Creation

1. Camera for Pictures and Videos

For any kind of content creator, the most basic of content creator tools you’ll need is a camera to shoot high-quality pictures and videos. If you’re just starting out, you don’t need anything too fancy or complicated, and can even use your phone if it has a good-quality camera.

For most creators, the go-to for the smartphone remains the iPhone. Apple’s latest and greatest, the iPhone 13 Pro, offers 4K video capture at up to 60 frames per second, as well as a new Cinematic Mode, which allows you to record videos with a shallow depth of field for a cinema-grade look.

That said, some Android phones go even further when it comes to video. Most notably, the Samsung Galaxy S22 Ultra comes with a 108MP sensor that can capture 8K at 24fps and offer superior night-time shooting capabilities.

2. Ring Light

When creating content inside, a ring light creates a brighter aesthetic and lights up the face evenly. Any ring light with a tripod helps you be hands-free to do stuff like recording those flawless TikTok dances or creating more engaging Instagram Stories. A lot of them have multiple options to change the warmth or coolness of the light and to dim or make it brighter giving you more control of your aesthetic. For something that’s easily transportable, check out this 22″ LED Selfie Ring Light. It’s compact, fits easily in any backpack, and has a USB cord that you can plug into a portable charger if you want to use it outside.

3. Microphone

Another tool for video content creation that you should invest in is a microphone, like this Lavalier Collar Clip Wireless Microphone. Having one creates better audio and voiceovers for your videos. The microphone includes a transmitter and receiver, they will automatically connect, so APP and Bluetooth are not required. Just plug the transmitter into the devices and play it directly.

4. Tripod/Selfie-Stick

A tripod/selfie stick is really useful when it comes to creator tools, particularly when no one is around to take pictures for you. This L07 Ring Light Foldable Wireless Selfie Stick Tripod is helpful for beginners to hold and stabilize the camera while recording videos. The legs are even flexible enough to wrap around other objects so you can take pictures and videos from every angle you can think of.

5. Lighting

Lighting is everything when it comes to photos and videos. Lighting Lamps or Studio lights are one of the most underrated creator tools, but also one of the most important. They allow you to manipulate the light in interesting ways and use other lighting aids such as umbrellas and softboxes. It diffuses light where you want. This Sutefoto LED 660 PRO Metal Series Production Studio Light is easy to travel with and super helpful when doing photoshoots or lighting is uneven.

6. Drone

Adding a drone to your must-have creator tools takes your real estate pics and videos to the next level. You will get all those amazing aerial shots and footage from your drone. Make sure to know the drone rules of the location you’re covering.

2. Blogs/Articles

Blog posts and articles are one of the most popular content types out there. They are a great way to generate fresh content on a website and provide a catalyst for email marketing, and social media promotion to drive search traffic to your website. It’s also a great way to educate customers, provide tips or how-tos, and create more connections with your brand.

Here’s a list of content creation ideas to get you started.

1. Your brand’s story. Why are you passionate about real estate? How did you get started in the industry? Who works in your company?
2. Customer stories. Describe the problems they faced and the challenges they overcame.
3. Describe locations. List the services and facilities in each geographical area. Share the history of a local town and link to property listings in the area.
4. Industry news. Are there any national or local news stories that would be of interest to buyers?
5. Tips for buyers and sellers. For example:

• How to Prepare for the Buying Process.
• How to Make Your Home More Valuable and Sell Faster.
• Home Improvement Tips for First-Time Sellers.

6. Customer questions. What do customers always ask you? Give your expert answers on an FAQ page.

7. Ask a question. What do your customers think about a topic? Gain valuable audience feedback that you can discuss in future content.

3. Infographics

Infographics are the holy grail of shareable content. They’re easy to share on social media, can be embedded in your articles, and can direct more traffic to your website.

If someone likes your infographics, they can share them, link to them, or insert them into a blog post or webpage, and you’ll reap the benefits of more traffic and visibility to your website.

Here’s a list of infographic creation ideas to get you started:

• Beautiful property photos. Don’t skimp on the quality and the number of photos for the properties that you represent. People engage with a home online when they can see lots of images. If you feel you don’t have the skills, hire someone to help.
• Local home styles. Take pictures of all the house styles in your community, it’s an easy way to provide a speedy architecture lesson and showcase the community at the same time.
• Neighborhood photos. Take pictures of all the cool places where you live. The more the merrier, group them into categories, make them easy to share, and Pin them on Pinterest, Flickr, Instagram, or whatever photo-sharing tool is current.
• Slideshows and presentations. Slideshows are an easy way to tell a visual story that’s quickly consumed. Some of your how-tos can be done in slideshow format, as can market information or on the other end of the spectrum, inspirational content.
• Photos of your team. Invest in great photos of your team. If people buy from those they know, like, and trust. You need to bring the web experience to a personal level. Don’t settle for bad DMV photos representing the backbone of your company.
• Photos of your community participation. If you participate in your community, show the world how you give back to others.

Conclusion

Real estate agents just like you are driving thousands of homeowners from their community to their blogs and Youtube to see their content. These views, shares, and likes can be worth thousands or millions of naira of properties a year when combined with your other marketing and promotion efforts.

What problems can you solve with your specific real estate knowledge? Provide information, answer questions, and do it with your own unique voice. Put in the work to determine what homeowners in your area are really looking for. Create, optimize your content, and then promote the heck out of what you create.

There’s going to be a lot of trial and error. But with the right content, promotion, and course correction, you’ll be lightyears ahead of other real estate agents’ marketing content.

Use this information and all of the tools at your disposal.