When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are you running the right type of ad? If we’re being honest, it can get a little confusing. To help, we’ve put together this ebook to help you keep all of your campaign details straight and how to increase the effectiveness of your ads and budget. These will help ensure that you’re tapping into the right audience with the right ad at the right time.