When it comes to Instagram content ideas for realtors, there are a few key things to keep in mind.

Instagram is an excellent tool for connecting with prospective clients. As a result, it’s essential to keep your Instagram up to date and professional while incorporating some personal touches.

Your target audience uses Instagram to be entertained or informed. You’re missing out on connecting with your followers if you only post testimonials.

While posting a testimonial can help build consumer trust, make sure it’s not the only thing you’re doing!

Instagram posts that are entertaining and provide useful information to your audience will help you leave an impression in their feeds.

So, what are the Instagram Content Ideas that you should be posting? Check out the following list:

Enhance your Instagram real estate marketing

Before we go into the content ideas that you should be posting on Instagram, there are some of Instagram’s various features, tools, and content formats that help your marketing by creating interest, encouraging action, and closing sales.

Features and tools

• Instagram’s content consists of videos and photos, which is ideal for highlighting a property and generating interest.
• Because Facebook is Instagram’s parent company, you can take advantage of advanced targeting options that put you in front of the right people.
• Instagram, which was created with a mobile-first mindset, allows you to easily incorporate location data and geographic targeting.
• The app allows you to edit images and videos by adding titles, captions, filters, camera effects, and stickers. You can also use filters and effects created by third parties.

Content formats

Instagram is especially useful for creating what can only be described as “eye candy” for home buyers.

• Single images. Post your single photos, but enhance them with Instagram’s creative design tools to make them eye-catching.
• Slideshows. You can use up to 10 images to create a slideshow. Arrange your images in the order you want them to appear, and use Instagram’s editing tools to add titles, captions, and themes. You can also choose to use a third-party tool to do the same, plus add music and other effects.
• Ad carousels. This advertising format allows you to combine several videos or images into one ad. With their changing images, ad carousels attract attention; can be more appealing than a single, standard image; and encourage engagement as users click through the images.
• Instagram Feed videos. As the name implies, these videos appear in the feeds of users who are following you. Since merging with IGTV not too long ago, their maximum length is 60 minutes, which makes them well-suited to longer content.
• Instagram Stories. Stories are 15-second videos intended to allow users to share their daily lives in short snippets. And, while the plan is to permit users up to 60 seconds, right now anything over 15 seconds will be split up into different stories. Additionally, Instagram removes stories from feeds, direct messages, and your profile after 24 hours unless you add them as a highlight.
• Instagram Reels. Reels are 60-second videos, and you can use them to let your creativity run wild. Unlike stories, Instagram Reels don’t disappear in 24 hours, and they’re not restricted to the feeds of people who follow you—anyone can view your reels by clicking the Reels tab. Use the app’s tools to add audio, filters, drawings, stickers, and more.
• Instagram Live. You can broadcast in real-time for an incredible 4 hours using Instagram Live and save your live streams for up to 30 days in your profile for users to watch at another time.

Video Ideas For Realtors

On Instagram, video content receives twice the engagement as regular posts, which means that if you want your real estate brand to grow and reach a wider audience, you should start posting video content.

Videos are more effective because they provide your viewers with a realistic view of the properties you’re showcasing as well as a glimpse into your personality.

Instagram content ideas for realtors

The following are seven ways realtors can use Instagram to grow their business. Simply include a call to action with each subject and content type so that your visitors understand what you want them to do.

1. Showcase upcoming and recently listed properties

If you have a home about to go on the market, use creative text and music to complement its stunning exterior image. This will make it stand out and ensure you receive inquiries that will fill your calendar.

If you’ve just listed a house, create a virtual tour using one of Instagram’s content formats that allow for multiple images (like a slideshow) or videos (like Stories). Take pictures or short videos as you walk through each room. Add text that highlights unique or interesting features when editing them together.

2. Share Your Milestones

There’s no better way to boost your credibility than to display your successes. Posting images of properties you’ve sold tells visitors you’ve got the experience to sell their homes too.

It’s essential to frame your milestones in a way that conveys the value you bring to the table and positions you as the best person or agency for their real estate needs.

Be specific about your milestones. Did a property sell in one day? Do you have better data? Is your marketing more comprehensive? Do you have a client testimonial from a raving fan? Ensure that visitors know what makes you special.

3. Promote open houses

A preview of your next open house will entice home buyers. Consider including music in your images or videos to evoke feelings that reflect the best aspects of the home, such as quiet serenity, serene, modern sensibilities, cozy warmth, or abundant luxury.

While each of the ideas above is something you might expect to see on Instagram, you may need to be extra creative to get people to stop scrolling and click. After all, every real estate agent publishes posts like this.

4. Share Market Updates

As the demand for homes rises, it is critical to keep your clients informed of local market changes. Both sellers and buyers want the information to help them navigate the housing market. This is where market updates and analysis can help.

Home price trends, sales figures, and other factors should establish you as a credible expert. And, if you want to stand out even more on Instagram, you can incorporate some of your personality into a hilarious and informative reel, as realtor RE/MAX Nigeria does.

Remember that the majority of people scroll through Instagram on their phones, so the shorter and easier to read something is, the better.

5. Tips, hacks, and how-tos

This idea is fantastic because it can help drive more traffic to your website, where you can then offer a free lead magnet in exchange for contact information. That after, it’s a matter of consistently nurturing leads so that you stay at the top of their minds.

Consider the questions you’re frequently asked by clients when looking for subjects in this category, and then create a series of Reels that answers them.

You could make this a talking-head video, or you could make it more interesting by having someone off-camera ask you the questions. “For more in-depth information about this FAQ, please visit [website URL].”

You could also provide advice on how to improve a home’s curb appeal with simple DIY projects as you film yourself planting flowers or painting an entry door. Here your CTA might be “Interested in more ways to improve the value of your home? Visit my blog at [website URL].”

There’s an almost limitless list of possibilities for this type of post. Examples below:

• 3 Tips That Will Immediately Tell You You’re Using the Wrong Agent
• The Single Home Improvement That Pays for Itself 3X Over
• The Fastest Way to Paint a Deck

You get the idea. And with the more lighthearted tone favored on Instagram, you could easily make your tips, hacks, and how-tos humorous with a little creativity.

6. Make An Introduction Video

People enjoy learning more about the brands and people they interact with online because it allows them to connect better with their content and reduces their apprehension about doing business with you.

That is why you must create an agent introduction video that highlights your story and provides prospects with compelling reasons to hire you for their real estate needs.

Consider this introduction video by Ifeoluwadayo Adeoluwadotun of Filmo Real Estate.

Use this InVideo template to tell prospects who you are, the audience you serve, and why they should consider you to solve their real estate problems, just like Jenna.

Also, bring out your personality and go deep into how your services impact your clients, so prospects can see how you’re different and feel compelled to contact you for their real estate needs.

7. Showcase The Neighborhood 

Promoting the neighborhood and local attractions helps you attract the right crowd to your property because prospects want to ensure that the neighborhood they’re going to live in matches their lifestyle and personality.

Consider how @ramosoflagosrealty has highlighted off-plan properties and listed the places prospects can visit after moving into Cambridge Row.

If your neighborhood is situated close to airports, metro stations, schools, colleges, and hospitals highlight that as well in your video. For the narrative, upload a voiceover or record one on InVideo. Finish your video with a compelling CTA to get inquiries from prospects. 

8. Wish Your Prospects On Special Days And Holidays

Sharing sincere holiday posts is a fantastic real estate content idea. And connecting it to your services allows you to connect with prospects and move one step closer to converting prospects who are house-hunting during the holidays.

For instance, take a look at this holiday post from CW REAL ESTATE LAGOS

9. Showcase Your Testimonials

Testimonials are indirect promotions because potential clients can determine whether you’ll be a good fit for their real estate needs based on your values and how you solved a problem they’re currently facing.

Here’s an example of a testimonial post

If you want to show your prospects that you’re the right person for the job through your testimonials, ask your prospects questions like the exact problem they faced, how you helped solve it, and why they would recommend you before putting together a testimonial. You can also make your testimonial a carousel post if it’s too lengthy. 

Pro-Tip: If you want to go one step further, request a video testimonial.

10. Post a question/poll

People enjoy being asked for their opinion almost as much as they enjoy giving it! And posting a question/poll is an almost irresistible way to engage your followers.

Ideally, each post should provide information that can be used to help you target and market to the right people.

11. Post Memes Now And Then

Memes allow people to express themselves humorously and encourage others to do the same. As a result, sharing a funny meme makes you memorable and increases your engagement and following.

To create a funny but valuable post, take a look at trending meme templates and think about how you can relate the context of the meme to your real estate business. Then, write down a caption to educate your prospects on the market and give them some valuable insight on how you can help solve their real estate problems. 

Wrapping Up

Instagram can be a great lead generation tool if used correctly, as it helps boost your trust and likeability. If you haven’t already, be sure to check out Instagram for Real Estate in Nigeria: The Ultimate Guide article. I try to compile a single source of truth for all the resources real estate agents need to succeed at Instagram as a pillar of their lead generation.