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How to Increase Sales during Ramadan

Ramadan is quickly approaching, and it is widely regarded as one of the best opportunities for business owners and major retail brands to increase sales during this period.

Muslims tend to increase their food supply prior to Ramadan in order to last the entire holy month of Ramadan. Retailers and merchants are aware of this fact and attempt to capitalize on it by offering a variety of discounts to their customers.

In the midst of the Covid-19 pandemic, Nigerians will celebrate Ramadan for the third time in 2022. However, many predict that the number of Nigerians shopping online during Ramadan this year will be higher than the previous year.

Every year, spending during Ramadan is doubled, and sometimes tripled, so don’t let your business miss out on one of the most important Muslim holidays on the calendar.

No matter what industry or size your business is, you can incorporate any or all of these 10 proven ways to increase the sales of your business and grow your customer reach this Ramadan.


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Tips to Increase Sales During Ramadan

With the changes that occur during Ramadan, business owners must understand the expectations of Indonesians who want to shop online. As a result, they must make several changes to optimize online sales of their products or services during Ramadan.

Here are some tips for increasing online sales that you can use during Ramadan:

1. Market research

Before Ramadan, business owners must conduct market research. The goal is to discover changes in market behavior during Ramadan, as well as which products may be popular, buyer demographics, and the best times for promotions.

They should also make an effort to understand what Muslims usually buy during this month. Muslim traditions are different in each part of the world, therefore, they should be sure of what they are selling and that they are selling it to the right audience.

2. Ramadan Promo

Consumers are more interested in low-cost promotions or discounts during Ramadan. You can use this promotion as a Ramadan promotion.

Buy one, get one free is a promotion that can be combined with a cashback offer, free shipping, or other vouchers.

Many offers are available; during Ramadan, many people shop at low prices. This could be a sales strategy during the fasting month.

You can also create a bundling promotion by offering a complete package at a lower cost than purchasing units at a higher cost.

To make your online store more appealing, you can include a banner with the current promotions.

3. Use Ramadan symbols

Ramadan is filled with symbolism, and you’ll need to show it every time you create any marketing content. The most widely used symbol is the crescent moon which is the first visible crescent moon for the beginning of each month, including Ramadan and Shawwal which is the start of Eid-al-Fitr.

Other popular symbols include:

  • New Moon, Crescent
  • Star
  • Lantern
  • Ramadan drummer
  • Dates
  • Mosques

4. Make Limited Products

You can use this method for new products or new promotions, such as launching a new product in the form of limited edition clothing that can be ordered during Ramadan.

Potential customers will be more interested in purchasing the product this way. This strategy can use the word “limited offer” to attract customers or consumers, and buyers will buy as soon as possible before the offer expires. Of course, this can boost sales.

5. Use influencers

Many businesses use influencer marketing as a campaign strategy, and you can too by contacting influencers directly or through a local agency. Get Muslim-based influencers to talk about how great your brand is to further customize your marketing campaign. Influencers with fewer followers have higher overall engagement, so you don’t always have to pay them a fortune.

Read More: Ways to Increase and Calculate Your Instagram Reach

6. Create video content

In order to stir up emotions in potential customers, incorporate emotional appeal advertising in the form of videos. Even emotionally charged Instagram advertisements can tell a story that resonates with the audience. Ramadan is a time to spend with friends and family, and this should be the focus of your video to connect with your audience.

According to Statista, in 2021, 50% of people spent their time online watching videos on apps like YouTube, TikTok, and Instagram reels. There was also an increase in the number of streaming app downloads as users looking for new ways to enjoy and utilize digital content during the holiday season.

7. Make your website mobile-friendly

Since Muslims spend more time online during Ramadan than any other month of the year, make sure you provide them with a smooth online experience that includes no slow-loading pages, no bad layouts, or buffering videos, and good mobile SEO. Make sure your customers’ checkout experience is quick and simple.

Mobile SEO also includes keywords and related content that your target audience searches for, which leads them to your website and products.

Wrapping Up

Ramadan is a month of abundance. Not only is it a blessing in the form of a reward for Muslims who worship, but it is also a blessing for business owners.

It is common knowledge that when the holy month of Ramadan arrives, Muslims in Nigeria will become more interested in shopping. As a result, Ramadan may be one of the best months to win over consumers’ hearts and increase business sales.

During Ramadan, some marketers may attempt to run a catchy campaign while doing or creating something that Muslims find offensive. Marketers should always understand the nature of Ramadan and create Ramadan-compatible campaigns.

If you are finding it hard to follow these tips to increase sales during Ramadan, feel free to contact us. We are always available to grow your business with you.

Chibueze Okonmah

Chibueze is the team lead at Thinkdigiads which was founded back in 2016 with the aim of helping small businesses sell their goods and services with over 5 years of experience in digital marketing and a speciality in paid advertisement and business strategy. After dropping out of school and left with no choice but to be creative, he started the company which has helped thousands of businesses sell out online and today is a certified Digital Marketing Strategist.

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