When it comes to designing a logo, the price factor inevitably comes up. How much does a logo design cost? This is the question most people ask, whether they are business owners seeking logo design services, or self-employed designers wondering how to price their skill.
A logo is an essential part of any brand’s identity—it’s often the first thing a potential customer will see, and it’s critical to use a logo that stands out from the competition. But how much should a logo design cost? As with all business spending, you want to weigh the cost of logo design against the quality and value you will gain.
Hiring a professional designer or design firm helps ensure that your final logo design will be distinctive and communicate your brand’s message. Like with any service, there is a variety of logo design price points and packages, and it’s important to understand what you’re getting—or not getting—for your money.
There are so many determinants that influence the price of a house/building (location, size, design, etc.) which makes it impossible to have a fixed price. Likewise; there are so many factors involved in the development of logo design that makes it impossible to have a fixed price or an average price for a logo design. The cost of logo design will vary depending on the requirements, size of the business, amount of research, and strategy required amongst others.
In the following paragraphs, we discuss all you need to know about the cost of a logo design in 2022.
“If you think good design is expensive, you should see the cost of bad design.”
Dr. Ralf Speth
Table of Contents
How much does logo design cost?
The cost of a logo design is anywhere from ₦0 to tens of thousands of naira, but if you’re a small business or startup looking for quality design, a good logo design should cost ₦10,000.
| BASIC PACKAGE | ADVANCE PACKAGE | PREMIUM PACKAGE |
|---|---|---|
| ₦10,000 | ₦15,000 | ₦25,000 |
| 10 Days Delivery Time | 7 Days Delivery Time | 7 Days Delivery Time |
| 1 Design Variation | 2 Design Variation | 3 Design Variation |
| No Reviews File Variation | 2 Design Reviews File Variation | 3 Design Reviews File Variation (INCLUDES ORIGINAL) |
Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it. Take a look at your budget and let us help you decide the best way to spend based on your needs.
So for instance, a full brand design will cost more than just a logo mark, as the latter requires professional elements like color palettes, typography, etc.
Here are three categories of logo design in terms of their cost and the work involved.
Low-Cost Logo Design
The cheapest option for getting a logo is to make it yourself. If you’re a trained designer and know your way around Adobe Illustrator well, there ya go. If you’re not, that leads you to a logo generator.
While logo generators are the cheapest option (₦0 to use the service and ₦8,500-₦42,000 to purchase your design), they only offer limited, generic icon and font options. If you go this route and you have a fairly honed design aesthetic, you might get a usable generic logo. If you don’t have any design training, you may end up with something that feels just a little off.
Mid-range Logo Design Costs
In this category, you can expect to pay anything from ₦15,000 and ₦50,000. for a logo design. This is the price range where new businesses and SMEs can expect to find quality logo design without destroying your budget.
Note: These prices can vary based on your location (or the location of your designer).
Independent or self-employed logo designers are the ‘cheapest’ option in this category. The benefit is that you get to directly communicate with the freelancer and this back and forth is essential if you want to get the desired end result. Of course, experience plays a crucial part here, and you must always vet the portfolio of all prospective freelancers, regardless of the price they are charging.
Communication becomes easier when you work with an agency, even a small one, where you can benefit from multiple designers at an effective price point.
High-End Logo Design
The high-end range of the logo design would employ the services of a branding agency with world-class portfolios. Prices in this category are upwards of ₦200,000 into millions of naira.
Often these seemingly exorbitant costs are part of a total branding package and not just creating a logo.
Agencies in this price range will not rely on the skill and experience of their design teams, but they will also look at the data, conduct market research, and also perform competitor analysis. The end result will be well worth the cost, as you can expect a logo that makes your brand stand out in the crowd.
Factors Influencing the Cost of the Logo
The price of logo development may vary from ₦0 to tens of thousands of naira and depends on:
- Creation method. The cheapest option is using graphic editors and online services, and the most expensive one is ordering a logo from a branding agency.
- Designer’s level. The more experienced the designer, the higher the price.
- Region. It matters if you order the service offline: in large cities, the cost will be higher than in regions.
- The number of corrections. If you don’t like the result and want a designer to modify the layout several times, it may affect the final cost.
- Service package. It can only include a file in raster format (this option doesn’t allow to change the size with no loss in quality), a set of files in various formats and sizes, or a full set of corporate identity elements (business cards, letterheads, envelopes, brand books).
How To Set Up A Logo Design Budget
There are several ways in which you can determine how much to pay for logo design. These tips can also help you create spending plans for other services.
Firstly you need to estimate your monthly income. Next, list your fixed expenses like rent, utilities, payroll, etc. The third step is to factor in your variable costs that change from one month to another (e.g. phone bill, supplies).
With the help of the prices given in this blog, you can now look at your remaining budget to see how much you can allocate to create a logo and whether you can afford a freelancer, agency, or a high-end logo designer. Also note that logo design expenses are usually fixed, unless you want a complete redesign.
What do I get for my money?
Regardless of what direction you choose for your logo design project, it’s important that you know exactly what you should be getting for your money. Whether you opt to hire a freelance designer, launch a design contest, or spring for an agency, make sure that the following checklist is a part of your agreement:
- Your final logo design in multiple formats
- High-resolution, vector format for printing
- Web-optimized format for website, social media and other digital needs
- Full legal copyright
- This ensures that your logo design is exclusively yours
- At Think DigiAds, designers will release the copyright prior to final payment
Conclusion
A logo is a reference point for building a unique brand personality. Having a catchy, easily identifiable emblem is an absolute must for any business. The good news is that a neat logo can be created in many different ways. You won’t have any trouble choosing the logo creation method that fits your needs and budget!
P.S: Do you need an expert who will help you create a distinctive brand identity? Do need an expert logo designer to help you research your brand target and competitors, and create timeless designs? visit our Logo/Graphic design service page.
