According to Facebook’s statistics, at the end of 2020, over 140 million businesses have created business account pages on Facebook. Having a Facebook Business Page is a great asset for your social strategy, regardless of the size or industry of your business.

If you thought that your market or industry was already tough, Facebook can complicate matters even more. With over 2 billion people now active on Facebook, there’s a huge, engaged audience group ready to be tapped into.

That’s why it’s so important to get everything right on your Facebook business page. To create the “perfect Facebook” page, you need to analyze everything, from your profile picture and cover photos to Facebook ads, targeted audience, and media planning (types of posts and when it’s time to post).

What you need to create a Business Page

• A personal Facebook profile: To create a Page, you need a profile. Information from your personal Facebook profile won’t appear on your Facebook Page unless you share it there. Your profile and Page are considered separate on Facebook.
• Category: Select a category for your Page. The category that you choose will provide unique features for your business.
• Information about your business: To get the most out of your Page, add details about your company or organisation, such as an address, areas serviced, email, phone number, website, hours, story, images and more. Have this information ready to go when you create your Page.
• Goals you’d like to achieve: When you create a Page, have a clear set of goals for what you want to achieve. Make sure that you’re taking advantage of your Page’s unique features.
• Insights: Page Insights can help you understand your audience better and the content they interact with most. Pay close attention to insights, such as Page likes, views, reach and information about demographics.
• Stay active: Typically, Facebook Pages perform best when you interact with your Page fans, post often, include contact details and other information and use Page Insights.

What to set up

• Note: In response to COVID-19, businesses can announce temporary service changes on their Facebook Page and in searches on Facebook. Learn more.
• Visuals: Start by giving your Page a profile picture and a cover photo to represent your business.
• Description: Add a short description to your Page so that visitors know what kind of services your business offers. Keep your description brief (one to two sentences).
• Contact info: Add a phone number, website and email address. People who visit your Page can access this information to get in touch with you.
• Location hours: If your business or organisation has a physical location, add an address and opening hours so that people know where and when to visit you.
• More categories: You can select up to two more relevant categories to help potential customers discover your Page.
• About and story: Let people know what your business is all about. In the About section, you can add a story to your Page. Stories can include things such as when you founded your business, what you specialise in, your mission and much more.

To Create a Facebook Business Page, First Set Everything Up Properly

Step #1: Create Your Facebook Business Page 

Ready to create a Facebook page for your business? It can be done in just 6 easy steps!

First, head to Facebook’s Business Pages website to get started. Click ‘Create a page’ on the home screen:

From here, you’ll need to select if you’re a Business or Brand, or a Community of Public Figure:

Next up, you have to choose your Page name!

You can always change this at a future date if you like, but you should try to keep consistency across your social platforms.

For example, if your business name is Amazing Interiors, you might want to have Amazing Interiors as your Facebook Page and your Instagram handle as @clarkeinteriors if they are available.

TIP: If your chosen Facebook Page name is unavailable, you may want to use a related alternative, like Amazing Interiors Community

You’ll also need to select a category for your Page.

When you start typing you’ll be provided with a list of options to choose from a drop-down list.

Choose the category that describes your business most accurately. This can also be changed at a later stage and add in more than one category should your business change direction or focus.

Step #2: Choose Your Profile Picture for Your Facebook Business Page 

Next up, it’s time to choose your profile picture!

It’s important to add an image that speaks the most volume about your brand: for example your logo, as opposed to a photo of your service, store or team.

Remember that your profile pic is often the first thing a new Facebook visitor will see about your profile, so it’s important to give a good first impression.

Your profile picture should meet the minimum dimension requirements of 360 x 360 pixels. The image will be cropped into a circle by Facebook so make sure your image is centered and there are no details in the corners that will be cut off.

Once you’ve chosen the perfect photo, click upload a profile picture to select a photo from your computer/phone.

Step #3: Choose Your Cover Photo for Your Facebook Business Page 

Now it’s time to add your cover photo!

If you don’t have a cover photo to hand, don’t worry! You can skip this section and come back to it at a later date.

But your Facebook Business Page should be as visually appealing as possible right off the bat, so it’s best to have an image lined up and ready to be shared.

Your cover photo is the larger photo at the top of your profile which sits just above your profile picture.

Just like your profile picture, your cover photo is public, which means anyone visiting your profile will be able to see it.

Some brands like to use a different version of their logo, an image of their flagship store location, or even your team. Take a look at Think DigiAds Facebook Page — we used the cover image space and uploaded an image that says more about what we can do:

When it comes to dimensions, your cover image should measure at least 820 x 312 pixels for uploading.

TIP: Try to optimize your image for mobile views! Make sure your image is at least 828 x 465 pixels and beware of any details in the top and bottom sections that could be cut off.

Looking for an easy way to create a Facebook Business Page cover image? Check out Canva’s pre-made templates!

You can upload any image you like, add text from hundreds of font pairings and even add in your branded colours. Once you cover image is ready to go, click “Add Cover Photo” to select an image from your desktop when you’re ready to upload:

Step #4: Creating Your Page Username For Your Facebook Business Page

It’s now time to explore your Page and check out some of the cool features that can help you promote your brand and business.

When you first set up your profile, your Facebook Business Page will launch on your screen as below:

Take a look around!

At this stage, your Page is now published and your customers will be able to find you but you’ll need to add a bit more info to really provide value and start getting the most out of your page.

Look for the “About” button on the left-hand side of your page. You’ll need to click the small blue ‘See More’ to find it!

Your About section will open and under the “General” section you’ll find “Username”. Click “Create Page @username”.

Completing this step will help people to find your Facebook Business Page in the search section and how you can ask your customers to go online and follow you.

Your username can be 50 characters in length, but the shorter the better!

Using your business name or its abbreviation is a good choice. Type without spaces into the box provided and click Create Username. If the username is already taken you’ll be asked to choose something a little different.

Click the “OK” button when your Username is all set!

Step #5: Writing Your Brand Story for Your Business Page

It’s a common misconception that the Brand Story section is not important — but that’s definitely not the case!

Your Brand Story is an opportunity to really showcase your brand and stand out in the crowd.

To create your own Brand Story click the “+ Tell People About Your Business” button.

When you click here you will open what is essentially a Facebook note. You can add text and you are able to add another image using the dimensions 1200 x 445 pixels.

Note: A smaller version of the image will be shown on your main Facebook Business Page.

Once you’re happy click “Publish”.

Step #6: Editing Your Page Info

It’s time to add in the all-important information about your business to your Facebook Page.

Click ‘Edit page Info’ in the top right of your screen. Here you’ll find your ‘Page Info’ section.

You’ll need your essential business details handy — this will help you be discovered by people in your area and give potential customers a quick overview of what service you provide and how to contact you.

Start by adding a general description of what you’re all about! Check out how The Sill uses the space to give a brief (but informative!) intro to their business:

Click Save Changes in the blue box when you’re done.

If your business has more than one niche category, you can add more Business Categories.

Next up, your company contact details.

From your best contact number and email, to the physical address of your store, you want to be able to share that with your followers how they can get in touch.

Don’t forget — your followers can also contact you on Facebook Messenger!

If you have a brick and mortar store, or if your staff is only online at certain times to help, make sure to complete the “hours” section of your Facebook Business Page.

Facebook will automatically update your page to show any visitors whether you are open at that time — clever right?

If you’re an online business either select ‘Always Open’ or select hours when you are available for customer service inquiries.

TIP: Don’t forget to hit ‘Save Changes’ at every step!

And that’s it — you’re all set to share your Facebook Business Page with your followers!

With a Facebook Page that stands out for the crowds, you’ll soon be able to build in more content into your social strategy and tap into Facebook’s engaged audience.

Conclusion

Executing a content strategy and keeping up with the constant demands of social media requires dedication.

It requires teamwork.

And it requires a long-term strategy to keep you going through all of the ups and downs.

You might feel tempted to take shortcuts. Don’t. Instead, focus on creating the best Facebook business page you possibly can.