When it comes to marketing your business online, Instagram is one of the most valuable tools you can use— regardless of what industry you’re in. Mistakes happen. Instagram ad mistakes, unfortunately, happen in public.
Whether you’re brand new to the world of Instagram or are a seasoned professional, here are seven (7) of the most common Instagram mistakes you might be making, and how to fix them:
Table of Contents
7 Instagram Mistakes You’re Making
#1. Use of Promote Button alone
If you want to grow followers which is necessary and you want to boost your page, increase your target and reach more clients, using the promote button is one of the best ways. Using the promote button is not the only way to run ads, with the use of Ads Manager through Facebook you can target more people. Using both promote button and Ad manager is necessary because there give different results and boost your follower.
#2. Use of Image alone
Once you are running ads you need to test different types of creatives. Most people interact more with images, Instagram has shown that videos always outperform images. Using ad set level in ad manager, you can have more than one creative (videos, images, or gif), whereby your audience will view all creative and content that interact best with them. when running sponsored ads.
#3. Use of Right Orientation
There are several placements when running ads e.g Instagram stories, feed & explore. The dimension (image/video) tends to be different on several ad placements, so most times we need to check how our creative/content looks on different ad placements. It’s necessary to use the right video/image orientation for different ad placements so it looks natural and easy for people to engage with.
Read more: 9 Ways to Increase Instagram Engagement in 2021
#4. Not giving it time to run
Instagram adds learn to an ads campaign, it takes a while for it to run before meeting your audiences. Most times when we start a campaign because we are not seeing the immediate results we tend to turn off the ads, it takes time for the ads to learn, give it time to run a minimum of 3-4 days.
#5. Using Ads to look good
Over the years the use of Instagram has grown with increased engagement and traffic. Running ads to grow your followers is essential but knowing your niche is important for Instagram growth. When you are running ads it should be for a Call to Action not specifically to grow your page but to get engagement, making sales, or building an email list.
#6. Not Testing enough
Most people put up an ad campaign without testing it on different content and audience targets. You need to test a whole lot of content from videos to images and target different audiences.
#7. Wrong Targeting
When running ads we tend to make mistakes in targeting the wrong age, gender, and demograph for that particular ad content. Target who should be seeing the ads.
If you’re guilty of some (or all) of the Instagram goofs mentioned above, don’t beat yourself up about it. The thing about a digital platform is that it’s never too late to correct course. Of course, there are more — these were just the most common ones.
TELL US: Have you made any of these mistakes? Or is there another big Instagram faux pas that you’d add to this list? Leave a comment below to let us know!
