Have you ever come across a website that appears to be outdated, old, and boring? Is it possible that your website looks something like this? Updating your website content and design regularly is an important part of any business entity.

Keeping your website up to date is a task that is frequently overlooked, especially when you are preoccupied with other matters. While there is no set rule for how frequently you should update your website, I would recommend doing so every two years.

By blogging, updating your website is easy. Creating compelling relevant articles with eye-catching graphics can make a big difference in how your website is perceived. Updating your website should not only focus on design but also on how your website performs, as this has a significant impact on the perception of your company.

In this article, we will discuss the benefits of updating your website regularly.

Benefits of Updating Your Website Regularly

1. Upgrade with Google algorithm

Only when your website is optimized for Google will it be able to bring you traffic and leads. Google’s algorithm is constantly updated in order to make the search results more aligned with the user’s intent, with the mission of showing the sites that users love first.

In 2021, Google released a new update that focuses on Page Experience. Google has announced this update in advance so that businesses can upgrade their websites accordingly and not lose any rankings.

Referring to Google’s original article, “The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction”.

The Websites that rank highest on Google are not the ones with the best backlinks or complete On-Page Optimization but the ones that users love, that provide users with an uninterrupted experience. If your business wants to climb the ladder of rankings, then it is paramount to upgrade your website simultaneously with Google. At Think Digiads, we constantly upgrade all our client websites as per the Google algorithm to help them stay ahead of the competition.

2. Fresh, Relevant Content

Content is essential for increasing search rankings and attracting new customers, but it’s more than just writing something and letting it sit for years. Platforms like Google prefer engaging, relevant, and fresh content when ranking your website. Old content, whether it’s blog posts (unless they’re evergreen and have strong SEO behind them) or website copy, won’t have the same impact. So it’s well worth experimenting.

A website that appears ‘dead’ to a potential customer is not attracting the right perception. If your footer still says copyright from 2015 or your blog was last updated in January of 2018, it doesn’t give the impression that your platform is active, thriving, and looking for new customers. Updating your website with new content, content that is currently relevant to your audience, and even content related to current world events are all excellent places to begin.

3. Meeting Website Design Trends

What looked great for your website design ten years ago is likely outdated, out of date, and out of step with other competitors in your niche. It is critical to understand that, while content is extremely important, it cannot produce any results without a combination of quality design and technology.

Updating your website design may appear to be a large task, but it is well worth making small tweaks and updates over time rather than needing a complete redesign in the near future. By keeping your website design relevant to your industry, on-brand, and functional for your audience, you’ll be perceived as a well-organized brand.

User experience and user interface are important aspects of modern website design trends, and you want to make sure your platform looks good while remaining as simple to use as possible – which may require an update or two.

4. Ensure Security

Whether you provide a full online shopping experience or simply collect visitor email addresses for your newsletter, having good security is essential not only to protect your customers but also to protect yourself.

Users are increasingly concerned about the storage of their personal information on web servers. Above all, they want their data to be safe and secure. Hackers can exploit vulnerabilities in older, infrequently updated websites. Even a year-old technology can become obsolete! Hackers can use hacked servers to send spam, and confidential user data stored on your Web server could be stolen and compromised. It is mandatory to update the website with new data protection measures.

Having HTTPS is not enough to ensure website security. Additional steps to ensure website security include updating your content management system (CMS), passwords, selecting a secure web host, limiting user access, restricting file uploads, and backing up the website.

You might believe that security isn’t as important for your website. However, if you want to maintain your reputation as a trustworthy and reputable brand, you must protect your customers and meet the highest safety standards. Make sure everything behind the scenes is up to date, and you won’t have to worry about security breaches or hacking.

NB: When your website is on Think Digiads, you don’t need to worry about such updates, as we take care of that for you.

5. Boost Up Your SEO

The hands-down most important benefit of updating your website is the SEO benefits. As previously stated, frequent updates and search engine optimization are the ideal combinations for Google and similar search engines.

The goal of a search engine is to provide the best and most relevant results to the searcher, allowing them to answer questions and find products that will solve their problems. It is your responsibility to ensure that your company appears among the top search results.

The best way to accomplish this is to keep your website content updated in order to demonstrate to Google that you are a credible authority in your industry. If you can do this effectively, your rankings will improve, which will lead to more visitors across your site.

6. Improve Site Speed

Over the last five years, site speed has become increasingly important. As more people use mobile phones to access the internet, the demand for a fast website has increased.

A variety of factors influence site speed. Unneeded or redundant pages/content/images are, of course, one of them. If you look at the latest web development technology trends, you’ll notice that many of them are aimed at making pages load faster.

Read More: Why Every Business Needs A Website In 2022

Signs you need to update your website

That’s all well and good when it comes to updating your website, but how do you know when it’s time to do so? It’s not like every website owner is well-versed in design trends; most are too busy running a business to commit time or knowledge to keep up with technology news.

Fortunately, there are indicators that can be used to assess the performance of a website. Here is a list of parameters that may indicate that it is time to hire a web development company to update your website. You can test these parameters using Google Analytics or other services. Check them on a regular basis to keep your website alive and well.

1. Bounce rate. The bounce rate is the percentage of people who see a single page of your website and then close the tab. Too high a bounce rate means your UI/UX needs a makeover as soon as possible.
2. Page loading speed. If the pages on your website take too long to load, users will go look for what they need elsewhere. People have neither the time nor the patience to wait around when there are a plethora of alternatives. There are different ways to measure loading speed and a number of services that can do that.
3. On-site time. The number of time users spends on your site indicates the quality of your UX design and content. The optimal on-site time depends on the particulars of your website. It’s generally recommended to consider on-site time as complementary to the bounce rate.
4. Leads and conversions. Leads are your potential customers, and conversions are the numbers that represent the leads that have completed the desired action (e.g. left their email in a contact form). If you’ve seen a distinct drop in either leads or conversions, it’s a sign that people aren’t finding what they’re looking for on your website. This can be due to old content or to your site being difficult to navigate. Either way, it’s time you freshened it up.

Conclusion

The benefits of regularly updating your website are enormous. A website is no longer a one-time task; it must be updated on a regular basis in order to be productive and bring leads to your business.

Regularly updated quality content can propel you to the top of organic search rankings, and a modern design shows your customers that you’re up to date. Using cutting-edge technology protects your website and builds trust among users and search engines alike.

If your content has become stale and old, it’s time to hit the refresh button and add some new words and images to the page. Think Digiads is available to assist you in updating website content as frequently as you require.

Get in touch with us today by contacting us