Instagram is rolling out new and improved Insights with Instagram Reels and Live analytics.
In a press release, Instagram stated that this major upgrade would ensure “creators and businesses can understand how their content is performing.”
Find out all the must-know details, as well as how to access the new analytics, in this blog post:
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Instagram Insights: New and Improved Reels and Live Analytics
As part of the update, Instagram will now display detailed analytics for Reels and Live:
Instagram Reels Analytics
For Reels, users will be able to see new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares.
They will be available in both the Instagram Insights tab and for individual Reels.
Instagram Live Analytics
For Live, users will now be able see the number of Accounts Reached, Peak Concurrent Viewers, Comments, and Shares.
In addition to this valuable extra data, Instagram has updated the Instagram Insights experience.
The new format includes new data breakdowns that provide transparency into which types of accounts you’re reaching, and which content formats are the most effective at driving Reach:
“We know that understanding more about how content is being distributed is important,” Instagram explained.
“We have been inspired by the ways our community has embraced these content formats and want to make sure creators and businesses can understand how their content is performing,” they added.
Over the coming months, Instagram will also begin rolling out new preset time frame options in Insights, expanding beyond the last 7 and 30 days. There’ll also begin supporting Insights on the desktop.
Instagram understands that Insights are a critical resource for creators and businesses looking to grow their audience and engage their followers. There will be continually updating the Insights experience throughout 2021 and beyond to better meet the needs of creators and businesses.
How to Access Instagram Reels and Live Insights
Instagram Insights are only available to Business and Creator accounts.
To access Instagram Insights, tap the “Insights” button on your account profile page. From here, you will be able to access up to 30 days of analytics for Instagram Feed Posts, Stories, Reels, IGTV Videos, and Live Video:
To see how a specific Instagram Reel is performing, visit the Reels tab on your profile page and open a Reel.
From here, tap the three dot icon in the bottom right-hand corner of the screen, and select “Insights.”
If enough time has passed, you should be able to see a detailed overview of your Instagram Reel’s performance
It’s that simple!
Understanding your Instagram analytics is the first step to building a best-in-class content strategy for your business or personal brand.
Instagram Insights are only available to business and creator accounts in the app.
