Year after year, Facebook continues to be a great channel for online marketing thanks to its reach and the many possibilities of Facebook Ads. Keeping up to date with Facebook trends is essential for effective marketing.

However, because user and brand behavior on Facebook is always changing, this does not imply you should consistently execute the same style of marketing.

We all know that Facebook advertising is still the most popular on the globe. Marketing, customer service, and even cooperation have all benefited from Facebook’s use in the corporate world.

With all of its well-known success in 2021, you should consider using Facebook advertising in the coming years. To give you a better picture of what the platform has in store, we looked at the most recent Facebook trends to see which ones will stick around in 2022.

However, before we go any further, let’s consider why advertising on Facebook is so beneficial:

Why You Should Advertise On Facebook 

1. It’s Beneficial For Both B2B And B2C Businesses 

Facebook does not only cater to B2C businesses, it’s also a great platform for B2B businesses. In fact, there are key business decision-makers who spend 74% more time on Facebook than other people.

2. There Are Multiple Forms Of Engagement

Facebook’s robust ad formats, targeting options, and scaling capabilities can be aligned with any marketing strategy.

For businesses who want to make their brand known, Facebook’s sponsored stories, video ads, carousel ads are great ways to grab someone’s interest without being too direct.

3. Audience Transparency 

Compared to other social platforms’ targeting capabilities, Facebook’s audience reach is highly transparent. Anyone can choose their audience—any business has a high level of control and transparency over the audiences they target.

Facebook Trends That Will Make It In 2022

1. Facebook Live

Previously, only verified companies were allowed to utilize Facebook Live, but that is no longer the case. This can be an excellent marketing channel for companies with limited marketing budgets, as Facebook users are known to watch videos on a daily basis—100 million videos to be exact. It’s also true that live videos appear higher in news feeds, ensuring maximum exposure.

Facebook Live interaction is also skyrocketing, It’s also worth mentioning that the amount of time people spend viewing Facebook Live has quadrupled, and live broadcasts outperform pre-recorded videos in terms of Facebook’s algorithm.

2. Engaging Potential Customers with Stories

Despite being founded by rival Snapchat, Facebook today dominates the posting of stories, with over 1 billion tales posted daily on the network. So, what makes Facebook stories such a popular trend? For a variety of reasons, Facebook creator Mark Zuckerberg believes that tales will play an important role in the future of social media.

Three factors, according to Zuckerberg, will keep tales relevant in the future. For starters, many people perceive Stories to be the new newsfeed. It has altered the way in which Facebook users share daily happenings. And because tales unfold in real-time, sharing happens nearly instantly, keeping friends up to date at all times.

Stories also work well with smartphones, making them highly suited to today’s users, most of whom use mobile devices. Lastly, stories support user privacy, a feature that most people find useful nowadays.

3. Video Is Still King

It’s projected that by 2022, Video will account for 82% of internet traffic. That’s 15 times higher than it was in 2017. Video will also be used by 33% of businesses to develop content, while 66% use video to engage and communicate with key stakeholders. The fact that different types of videos continue to emerge in recent years allows companies to cater to different types of audiences. 

Using personalized videos as a marketing tool is rooted in the fact that Facebook videos get 135% more organic reach than images. 

Therefore the popularity of Facebook videos ads doesn’t seem to be slowing down any time soon, which is why 46% of marketers are adding videos to their digital marketing efforts in the immediate future. 

4. Chatbots 

Chatbots have grown pretty widespread on social media platforms, and Facebook is no exception. On Facebook Messenger, there are currently 100,000 bots that are active on a monthly basis. Businesses utilize them in a variety of ways, but the most common application is for customer support. Users may program them to respond to common questions and concerns, helping you to increase revenue by automating client interactions.

There are a few things to keep in mind while working with chatbots:

• Make your customer’s chatbot experience fee as personal as possible—let’s face it, nobody likes talking to bots that have the same reply for every question.
• Don’t be afraid to make it simple. The faster they can get the information the happier they will be. 
• Accept the fact that chatbots are no magic pill. Sometimes you’ll hit snags along the way and that’s okay.

5. More Paid Ad Spending

With 93 percent of social media advertisers spending on Facebook advertisements, content marketers have been increasing their efforts in paid social advertising. Advertisers have been pouring money into the social media platform, with ad revenue exceeding $27.19 billion in the fourth quarter of 2020. Because social advertisements are 74% successful, the popularity of Facebook ads continues to grow.

Investing in Facebook advertisements, on the other hand, necessitates some consideration. You may utilize the social media platform’s remarketing tools to target clients who are already interested in your products.

You may optimize this process even further by boosting ads that include product or service reviews. Safe to say, this is one of the most prominent Facebook advertising trends.

6. Customer Journey Tracking 

If you want to understand your customers on a deeper level, then journey mapping is a critical process that needs to be done right.

Journey mapping is an important activity that may help you better understand your consumers if done correctly. Marketers, on the other hand, aren’t fond of its lengthy procedures. If you’re a marketer, you already know that knowing which ad a consumer last clicked before making a purchase provides you with a good idea of the client’s path.

Facebook’s new attribution tool has made it easy for businesses to track their customer’s online journeys. Unlike current methods, the tool allows you to view touchpoints such as landing pages, posts, reviews, and ads that lead to a specific purchase. 

In a nutshell, it provides business leaders with a clearer picture of the whole customer journey which allows them to measure the value of individual sales channels.

7. Facebook Horizon Will Be a Thing

Social media users have long desired to meet in virtual spaces. On October 25, 2019, Facebook Spaces was shut down to make way for Facebook Horizon. Facebook Horizon is a social experience where you can explore, play and create in extraordinary ways. In Horizon, you’re not just a visitor. You’re part of what makes it great.

Facebook Spaces was a virtual reality (VR) app developed by Facebook that lets you invite and interact with up to 3 of your Facebook friends using a VR device.

Once again, this is a fantastic opportunity to promote your company. However, to guarantee that your Facebook marketing strategies are on track, you may want to employ the finest social media monitoring solutions.

This new platform will assist marketers since it provides limitless branding opportunities. Product descriptions and information may be simply shared. Users can likewise have the ability to point to different product types, including cars, apparel, shoes, and even food.

Conclusion

The Facebook business trends presented here tell us that the social media platform has yet to outgrow its usefulness to organizations. In fact, it was an important channel for businesses to interact with stakeholders when the COVID-19 outbreak happened. Facebook continued to search for more powerful and useful features is also a testament to this. Most of these upgrades make the most of new technologies like chatbots and AI, which bring companies and customers closer together.

Facebook videos published and shared through the platform still outperform traditional media in terms of reaching audiences. Meanwhile, tools like Facebook Live and Stories would likely emerge as popular and effective marketing tools as they are free to use and can exploit the fact that users spend more time watching videos than they do with other media.

Given all these Facebook marketing trends, the prospect of your business benefiting from Facebook is quite high. But as they say, the truth of the pudding is in the eating. You will need to give the social platform a try to see if it works for your business.

To achieve better results with Facebook Ads, it is necessary to focus on designing ads and content that resonates with your target audience and responds to their needs. To do this, it is essential to know your ideal customers in-depth and know what they expect from their interactions with brands on social networks.